The Social Set-Up

Are you ready to leverage your arts organization’s social media to help you meet your marketing goals?

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Set-up: Custom designed graphics, evergreen assets, and keywords.

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Strategy: Step by step guidance on what and how to post to achieve your goals.

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Support: Easy to follow editable templates, formulas, and monthly support calls to assist your team with strategy implementation.

Let’s grow the next generation of audiences for the arts together

You need to sell tickets. Social media is a great tool to build your audience but there‘s no point in using it unless you‘re getting closer to your goals.

Having a social media presence is like having a website and younger audiences rely on your socials to decide if your concerts are for them.

If you‘re interested in using social media to grow your audience but your budgets are tight, your team is overwhelmed, and your staff is at capacity, we can help.

If you’re looking to hire help with social media, start here. Our strategic coaching paired with done for you assets is exactly what you need to get started, stay consistent, and get results.

The Social Set-Up

What’s included

Step 1: Strategy

An all channel audit complete with a step by step plan of action for you or your future social media manager

  • Buyer Journey Map

  • Goal specific call to action and caption copy

  • Research based keywords to increase SEO and retrain the algorithm

Sample Content Examples

Step 2: Set-up

Give your audience the key information they need to purchase a ticket with done for you assets

Brand guide


  • 3 Pinned posts
  • Highlight covers and content
  • 12 evergreen reels and posts with accompanying captions


  • About section
  • Featured/Page Posts
  • Banner image
Simple Smartphone Frame

Threads, Facebook, Tik-Tok, and Youtube Short assets available too

Sample Client Feed

Step 3: Support

  • Sample social media calendar and posting formulas

  • Access to monthly group support calls via zoom

  • Monthly updates with trending sounds, season specific content ideas, and updates on latest trends

  • Ability to order new assets and request expedited support as needed
Young Contemporary Businesswoman or Student Scrolling in Mobile Phone

"Everything Classical Content does is strategic and thoughtful. My social media engagement, reach, and audience has grown exponentially thanks to Johanna and her team"

Aubrey Bergauer, current client and CEO of Changing the Narrative

Get Started Today

In 6-8 weeks, you can have a completely revamped social media presence that sells tickets along with the strategy, systems, and templates to stay consistent and get results.


one time investment


Self-run businesses or personal brands

SMALL-size Arts Organizations

one time investment


Annual operating does not exceed $1 Million



one time investment


Annual operating budget over $1 Million

Looking for monthly social media management? All Social Set-Up clients get immediate access to our monthly support packages which range from all inclusive management to quarterly edits.

Whether you choose us to manage your platforms, or someone else, The Social Set-Up makes sure you have the systems and strategy to effectively hire or delegate social media management.


Our mission is your mission, to grow and develop audiences for the arts.

We're on a mission to increase revenue for the arts with organic social media content that educates and inspires engagement with your organization. It’s critical to the success and growth of classical music to adopt proven social media strategies.




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